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What Road is your Business on?

What Road is your Business on?
A thoughtful vision is powerful for setting the direction and providing the fuel for the growth of a business.  That is usually how a business gets started, someone has a “vision” for how they could provide this great product or service and they are off and running trying to make this vision happen.

Most of the time this vision doesn’t get written down and doesn’t get shared, at least not in-depth. This “vision” might just be collecting dust in the business owners mind. I want to encourage you to write it down, share it with your partners, friends and employees. Getting input from other stakeholders will help get their buy in and feel more like part of the team. If you going to take the time to do it you might as well do it well, which includes communicating it.

In addition, if a vision is important for the company as a whole, then shouldn’t developing a vision for each part of the company and each person (position) also be valuable? I think so!

If you have a vision of what success and excellence looks like for you and your business from the top to the bottom this will be like high octane fuel in the tank of the owner, managers and your hourly team members to execute the details of your plan.

Don’t underestimate the momentum of customers and friends taking hold of your vision and cheering you on. You want and need their perspective on where the company is going. If you are the only one bought into your vision, it will be like hiking five miles uphill in two feet of snow, both ways to school. It could be done, but why not have other people be part of creating the vision? Then it would be more like sledding downhill in the snow. This would be a lot easier and more fun, right?

Having a written vision goes a long way to help define goals and objects and with the type of people you hire to achieve that vision. Could you see having yourself and all team members be in their sweet spot?

Business and life sweet spot! Have your whole team hit their sweet spot and your customers will love you for it!

I like what Ari Weinzweig (co-owner of Zingerman’s) said “Having a vision of greatness in writing certainly doesn’t guarantee success, nor does not having a written vision mean you’re doomed to failure. But a vision sets us up to work together toward a shared, inspiring, attainable (if also challenging) positive picture of the future.”

Ari has written a more in-depth article about the “Power of Visioning” an 8 step approach at http://www.zingtrain.com/node/85 it is worth the quick read.

Check our new weekly blog -dedicated to giving small business owners tools and inspiration to grow their business and change the world through providing excellent products and services.

John Franklin

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